Barry is perceived by the footwear trade as the Footwear-oracle. He has transformed thinking within retail-based fashion and footwear in the fields of customer service and personal fulfillment. He is a change-agent on inspiring customer service practices and culture change in footwear stores. Barry has been in the Footwear industry since 2002. He founded the footwear Coaching agency, Barlan Consulting, and he became a nationally-recognised Officer in Certificate IV Training and Assessment in 2010.

After a great deal of research, planning and strategising, he decided to quit his job to take a leap for a personal dream. He founded the footwear Industry website, ShoeCircle, in 2014, which is a planned and united buying and selling front for Australia’s Independent Footwear Industry. The aim of this website is to improve consistency for footwear buying as well as to maximise business-to-business insights on customer service for independent retail operators and importers.

ShoeCircle has facilitated new collaboration through innovation. The company is well on its way to making that happen, with over 180 retailers on board, who possess a combined collective open-to-buy cache in the vicinity of $60 Million.

Following this success, Barry has grown his ability to speak from the heart; he engages large crowds of people when presenting his inspirational The 11 Master Secrets of Business Success and Personal Fulfillment seminar series at trade fairs and corporations across the country. His passion for footwear customer service has inspired seminars including, Personalised Customer Fulfillment and Believe In Better Service, which directly focus on service techniques and experience creation in the footwear trade.