What is Internet Marketing?

Internet marketing -also known as e-marketing, digital marketing and electronic marketing -is the application of marketing techniques via electronic media or the internet.

Companies that are marketing their brand over the internet are involved in online marketing. However, you should understand that the marketing responses used in online marketing are both direct as well as indirect. This is because potential customers often don’t know that they are being targeted with ads and other marketing content. As mentioned before, marketing is subtler now.