Welcome to the Evolvepreneur Podcast Channel. My very special guest today is Bruno Cignacco.

Dr Bruno Roque Cignacco (PhD) is an international business consultant, international speaker and business coach.

For over 20 years, he has advised and trained hundreds of companies on international trade activities and international marketing. He is a university lecturer.

He is a Senior Fellow of the Higher Education Academy (HEA - UK). He is also the author of business and personal development books published in different languages.

His new book is titled "The Art of Compassionate Business".

Some key topics covered in this episode include:

  • Compassionate business

  • Marketing, international trade, compassionate business

  • Why is compassion important for business activities?

  • What prevents business people from becoming more compassionate?

  • How can companies become more profitable and compassionate?

  • The importance of a compassionate workplace -Compassionate leadership - How to be compassionate with customers

To find out more about Bruno, visit his Evolvepreneur Profile here:

LINKS:  A view on compassionate business based on my new book "The Art of Compassionate Business"

There are several well-ingrained assumptions regarding the dynamics of work and business activities,  which can be refuted. Some examples of these widespread assumptions in  the business and work environments are: employees being viewed as commodities, competitors perceived as threats, companies’ resources seen as limited, and customers perceived as scarce and difficult, etc. All  which leads to the question, "Is there a way to perform business  activities more humanely?"

This book challenges the  reader to change the way they perform in business situations and become more focused on the human aspects of business activities. The users of  this knowledge and those affected by them will undergo a profound transformation in the way they perform business activities. They will benefit from gradually testing and implementing the guidelines conveyed in this book, both in the business environment and the workplace. When readers put these principles into practice, positive ripple effects are bound to affect other stakeholders of the organization they work for or own.

This book includes aspects related to mission and vision, passion, business mindset, organizational learning, improvement of business conversations, use of constructive criticism and improvement of relationships with the most relevant stakeholders (customers,  suppliers, intermediaries, community, and employees, etc.). The book also includes a discussion of creativity and the innovation process, as well as other factors that create a healthy business environment.  Extensive appendices include topics such as negotiation, marketing, use of social media and others.

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