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The F&I Revolution: Finance Reimagined

by Michael Bennett


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There are many training ideas in our industry for F & I sales. Unfortunately, there are few that give an easy to follow MAP for selling. It is important to understand the law and industry ethics, but knowledge of these things will not help you sell products.

I decided to share this MAP with other finance people to help them do their job easier, faster and more effectively.

This presentation is being used in dealerships and hundreds of producers in stores all over the nation in domestic, import, high line, luxury specialty, power sports, RV, motorcycle and in metro and rural markets.

This process has revolutionized the industry!