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Market Leadership: A Product Marketer's & Product Manager's Guide to Dominating Markets and Creating Profits

by Vijay Damojipurapu

ASIN: B00X68I1U4

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Explore the area between product managementâ€™s agenda of product innovation and product marketingâ€™s focus on marketing strategy. This area is often not given its due importance and focus even though it is a crucial piece in the puzzle for a productâ€™s market leadership and profitability.