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Insights into Influence: The Strategies, Tactics, and Secrets of World-Class Leaders and Social Scientists

by Noah Zandan


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Every leader and aspiring leader knows there's no leadership without influence, the ability to inspire audiences to buy into their vision and take action. But becoming influential has always been easier said than done.

Insights into Influence is a groundbreaking anthology of thought leadership and science-backed insights from data and behavior experts, neuroscientists, and influential leaders about building and honing professional influence. Every conversation in this book offers research- and experienced-based theories and actionable advice on what moves audiences and what makes leaders influential.

Featuring conversations with 20 leading experts and practitioners, here are just a few of the hundreds of insights contained in these pages:

- How Wharton psychologist Adam Grant introduces new ideas for maximum resonance

- How behavioral economist Dan Ariely structures systems of influence

- How relationship expert Helen Fisher leverages brain science to communicate more effectively

- How The Black List CEO Franklin Leonard conveys authenticity

- And much, much more.

Author and Curator NOAH ZANDAN is the CEO and co-founder of Quantified Communications, the leading firm in applying innovative analytics, technology, and AI to help people become extraordinary communicators. He is recognized as one of the most innovative domain experts in behavioral analytics and people science.

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