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Revenue Engineering: 5 Steps to a CRM-Ready Sales Process

by Tricia Desso-Cox,Geoff Ables


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Well defined processes can make or break the productivity of a team. This is especially true of a sales team that often struggles with structure and technology. Using several tried-and-true tools coupled with The LUCK PrincipleTM methodology, Revenue Engineering offers a robust plan, or a quick start guide based on what your business short and long-term needs are.

Learn to use industry standards and best practice principles to architect a sales process that harnesses the power of your people and supporting technology.

Business process expert Tricia Desso-Cox immerses the reader in a non-technical learning experience that includes case studies, illustrations and insights from industry thought leaders.