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The Subscription Playbook: How to Build a Rock-Solid Recurring Revenue Stream

by Robert Coorey MBA


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Are you tired of unpredictable cash flow in your business? Do you wish you could have a steady stream of customers that pay every month?

The Subscription Playbook shows readers how to add subscription revenue to any business and protect from competitive threats. The book is a combination of Robert Coorey’s personal stories and best practices from large and small companies. It teaches how even the most traditional businesses, such as doctors’ offices, coffee shops, and restaurants, can add subscription billing to their business.

You will learn:
  • How almost any small business, even on a shoestring budget, can get started with adding subscription revenue.
  • Exact steps and specific directions to introduce subscription revenue and enjoy predictable cash flow.
  • The ten factors to protect a subscription business from the competition...and one little-known factor that is more powerful than the rest combined.
  • Unusual ways to build a subscription business that is difficult to copy and highly defensible.
  • How two different well-known hardware businesses completely shifted their business models and added software subscriptions.
  • How to borrow concepts from computer games into your business to increase client engagement.
If you’re looking to build the ultimate business where you have less competition and can sleep easy at night, The Subscription Playbook is for you.

What Others Are Saying About Robert Coorey And This Book

“One of the most influential online marketers around the globe."The Huffington Post

“An online marketing guru.” — Fast Company

"A must-read for anyone thinking of subscription pricing in their business." - Gabby Leibovich, Co-Founder Catch, Scoopon, Eat Now

“Robert lives his talk and is the real deal when it comes to sharing the best in the market. This book is exactly that. The best secrets and tips to build subscriptions that last. Highly recommended.” - Sam Cawthorn, Former Australian of the Year. Multiple International Best-Selling Author

“Deeper client relationships and more predictable finances lie at the heart of every entrepreneur's dreams and subscription business models are the answer. Robert Coorey unpacks in detail the strategies and tactics needed to build a successful and sustainable subscription business” - Peter Sheahan, Best-Selling Author and C-Suite Advisor

“If you are ready to finally understand how not just to scale a company but also how to attract investment, then this book is for you. Subscription works and the idea of creating a ‘moat’ around your business to keep customers engaged and happy is simply brilliant. It will show you how to create predictable cash flow and teach you the specific steps to make it happen. A must-read and one of the best business books I have read.” - Andrew Roberts, Award-Winning Business Coach and Advisor to Fast-Growth Companies

“Robert Coorey makes an inarguable case for why subscription is the answer to your business’ financial wellbeing. Backed up with countless case studies and Coorey’s personal experiences, The Subscription Playbook is the playbook for the game you want to play and win.” - Tyler R. Tichelaar, PhD and Award-Winning Author of The Nomad Editor: Living the Lifestyle You Want, Doing Work You Love

“Written in lively, engaging prose, chock-full of practical, real-world examples, and overflowing with actionable advice, this book has to be on the ‘must read’ list of every aspiring entrepreneur. Heartily recommended.” - Gary Bloomer, Marketing Advisor

"The Subscription Playbook is packed with real stories and so many insights that I felt compelled to scribble notes on every page." - Rebekah Campbell, Entrepreneur and Author