Woven For Purpose: How Design, Business, and Heart can Stitch a Better World

“The skills that grounded my home life were the very ones I drew upon to build a company rooted in creativity, values, and purpose.”

Is it really possible to grow a successful company without losing yourself, your principles, or your family? Lily—co-founder of the iconic lifestyle brand Serena & Lily—knows the answer is yes. To her, conscious leadership isn’t a constraint; it’s a profound strategic advantage.

In this candid, behind-the-scenes memoir, Lily invites readers into the real story behind her entrepreneurial journey. From her early career at Microsoft and Deloitte & Touche, where she learned to navigate strategy, innovation, and organizational change, to the serendipitous meeting that transformed a small baby boutique into the seed of Serena & Lily, she reveals the moments, insights, and challenges that shaped her path.

Woven For Purpose serves as an essential guide for founders, executives, creatives, and anyone seeking true work-life integration. Lily dismantles the myth that leaders must choose between professional ambition and personal well-being. She introduces her concept of CEO Superpowers—patience, intuition, resilience, flexibility, and everyday problem-solving—showing how the strengths we develop in life often become our greatest assets in business.

Lily also shares the parts of the journey few talk about: the high-stakes dynamics of the venture capital world, the emotional toll of misaligned investors, and the courage required to walk away from money that threatened the company’s heart. Her story offers a practical, deeply human blueprint for scaling with integrity and creating meaningful social impact through design.

If you’re ready to stop choosing between profit and purpose, this book will show you how to weave them into one strong, beautiful, enduring thread. Woven For Purpose is a manifesto for building a legacy that honors your values and helps stitch a better world.