Introduction

27 May 2023

We speak to many entrepreneurs every day, and this question eventually comes up ...  

"What's the fastest and easiest way to boost my marketing and get more customers?" 

Almost without exception, we answer, "A book".

You can base your book around your business, or you can use it to start a whole new business.

The great thing about writing a book is that it not only ensures that you get crystal clear on what you do, but also on how you do it.

However, it's very common for self-doubt to set in after the initial enthusiasm. Numerous unhelpful thoughts chatter away at the forefront of your mind. First and foremost—"I'm not a writer". 

To that, we say, "Authors are always better-paid than writers!"

You can hire editors or writers to help you create your book and your vision. Having a clear vision and idea of what you want your book to be and do for the reader is far more important than being a great writer.

Another worry—"I don't have a spare year to go into the mountains and write a book!"   

What if we said you can create a book in as little as 90 days without ever actually writing a single word? 

This book is a complete guide on how to create and publish your very own book in 90 days or less.

What stops a lot of authors in their tracks is seemingly unavoidable bottlenecks, like spending weeks finding a publisher, or another week re-editing your manuscript for a publisher to accept your submission, or spending an entire month just on finding the right cover for your book.

The truth is, all of these time-sinks can be avoided, side-stepped, or accelerated greatly.

But this book is about more than just using your time wisely. We have also provided a significant amount of advice and directions on how to produce valuable content and refine it, how to create a beautifully designed cover for your book in a short period of time, how to get your book published across numerous popular platforms quickly, how to make the existence of your book known to your target audience, and most importantly, how to make your book work for you—not the other way around. To that end, it's important to understand the current climate that you're attempting to get your book published in.

The book publishing industry has been dramatically redefined since Amazon changed the way we find and consume books. They have put extreme pressure on the traditional book publisher to compete with Amazon's all-in-one distribution and marketplace system.

How can you compete with a company that is available to everyone, internationally, 24/7, with lower price points than anybody else, prime delivery within two hours, an endless supply of stock because third-party sellers eagerly take over distribution and fulfilment for no cost, and an offering of literally millions of unique items (especially those obscure books you won’t find in your local Barnes & Noble easily) for sale beyond just books? That's the exact same question traditional book publishers have been forced to ask themselves in the Age of Amazon.

Amazon alone has millions of books available to purchase with one click, and all of the books you've ever bought are ready to read, right there on your mobile device or computer. There is a common misconception that physical books are slowly going out of fashion. But the reality is that it's the way we buy books that have changed. 

Bookstores struggle to compete with the likes of Amazon, but the actual printing of books has increased. Even Amazon, a company that has more heavily embraced the digital revolution than any other company in the business, continues to expand their print facilities to keep up with demand.

Physical books aren't going out of fashion. Physical bookstores are. 

And because bookstores have gone digital, now is the best time to write your own book! It’s easier than ever to get your book on the biggest bookstores on the web.

You may be wondering why you should publish your own book. It’s astonishing how many doors open just because you have a book.

When you publish your book, it's there forever. It leaves a legacy behind for your family to remember you by and learn about you from, even generations later. Even if there are three million books on Amazon, there are over seven billion people on the planet alive today. That's a very small percentage of authors compared to the general population.

Also, did you know that the word "author" is actually short for "AUTHORITY"?

If you want to dominate your industry, write a book to show everyone you are an AUTHORITY. We're not talking about a massive book here, either. An average-length book at 30,000 to 40,000 words will be around 150 to 180 pages. That's a nice-sized book. It's economic to print and deliver, and easy to carry a few on the plane or to meetings.

Imagine showing up to your next sales meeting and handing a personally-signed book to your prospect. It's a powerful message to send to a potential customer looking for someone who knows what they're talking about. The conversation generally moves to how much and when you can do the job, rather than whether you are qualified to help them. After all, you just handed them 150 pages worth of reasons why you are the right person for the job.

Creating and publishing a book is a journey of discovery that will benefit you for years to come. In the Age of Amazon, digital distribution, and print on demand, getting your book out to your target audience has never been easier. If you have a computer, a word processor, and an internet connection, you have everything you absolutely need to publish a book.

However, even in today's modern, digital world, getting a book published is still a tricky task. There are pitfalls and time-wasters everywhere, and many things that authors don't even consider when writing their books ambush them out of left field, months later. You can lose thousands of dollars by making the wrong choices and in some cases, give up because it gets too hard or expensive to finish it. 

The five core secrets to book publishing have guided every chapter of this book to completion. They will save you countless hours of your time and help you evolve your book to the next level!

Conceive it, create it, and publish it in less than 90 days!

We are about to reveal to you the five core secrets to publishing your own best-selling book that we would normally charge thousands of dollars to access.

Our systems and methodologies have been developed and tested through helping hundreds of entrepreneurs become best-selling authors in a matter of months, not years. 

Far too many aspiring authors don't plan ahead and end up having to confront roadblock after roadblock, stumbling their way through their industry with no clear goalposts or any indication that they are headed in the right direction, up until they finally publish their book. Writing, publishing, and promoting a book is a convoluted process, full of unforgiving traps and tricks that seem to crop up without warning. Many authors write several books before they really figure out what they're doing. 

You don't have to struggle the way so many writers do. This book aims to demystify the book publishing process and provide you with the knowledge and tools you need to get your book into the hands of as many people as possible. But more than that, it's about how you can make your book work for you.

The secrets are here for you to discover, but you need to find them, and the only way to do that is to turn the page.