Welcome to the Evolvepreneur Podcast Channel. My very special guest today is Susan Friedmann.

Susan Friedmann, CSP is a well-respected niche marketing expert who's on a mission to wipe out sameness and add vitality and differentiation to your author marketing.

For over 25 years, through her company, Aviva Publishing, she’s coached over 400 non-fiction authors, to use their books to become the recognized trusted authority in their field.

Susan’s written 17 books including her bestsellers, “Meeting & Event Planning for Dummies,” and “Riches in Niches: How to Make it BIG in a Small Market.

She’s appeared on a variety of radio and TV talk shows and hosts the award-winning podcast, Book Marketing Mentors.

Some key topics covered in this episode include:

  • niche marketing especially for non-fiction authors
  • How to decide which is the best market for you to target
  • How to know and understand your target market?
  • What the biggest fear entrepreneurs have focusing on a niche market       
  • How to repurpose a material e.g. blog, articles, podcasts, etc.

To find out more about Susan, visit her Evolvepreneur Profile here, and her website:  

  • 10 Questions to Find Your Niche Market
  • A copy my international bestselling book "Riches in Niches: How to Make it BIG in  a small Market"

About The Show

Evolvepreneur is a podcast featuring guest experts and stories about entrepreneurs and their quest to navigate the online world.

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