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Entrepreneurs are both blessed and cursed. On the one hand, they have more control of when, where, and what kind of work they do. On the other hand, most self-employed business people tend to end up working crazy hours. Fortunately, there are some simple ways for you to start to do less while accomplishing more.

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It seems paradoxical – the more you give away, the more people are willing to pay for your services – but it’s true. This exact approach has worked quickly and effectively for me for years. The key is that it’s got to be good and of high relevance to your target audience. This builds people’s confidence that you consistently know your stuff and that you can be counted on for long-term value. People soon realize that if you’re willing to give away such valuable expertise, think how great the solutions they pay for will be!

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It is no secret that “word of mouth” or referral business is one of the most effective ways to bring in new clients while simultaneously strengthening relationships with your existing customer base. But even though it is extremely powerful and virtually free (or at most costs very little), very few business owners or coaches use it anywhere near it’s potential!

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Today's guest started work in 1981 as a bank officer, he founded his current business Evolve Your Business in 1990. That's almost 32 years ago. He started podcasting in 2014 currently runs two podcast, as Business in the Hills and Evolvepreneur. He is currently marketing and business strategist at Evolve Your Business, founder at ExpertsNetwork.tv, CEO of Evolve Global Publishing, CEO and founder at Best Seller Secret and seven times number one, Amazon International, Wall Street Journal and USA Today best selling author. He's a busy man, today's guest.

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There’s never been a perfect time to revitalise your personal brand to be engaging, remarkable and memorable. Be positioned consistently with world-class visual assets and brand strategy. Connect to a wider audience and BE KNOWN!

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Upon Arrival is a podcast for the people creating unforgettable travel and event experiences for corporate clients. This community thrives on inspiration, ideas and strategies which are needed now more than ever through a pandemic. No one really knows when this travel-dependent industry will truly revive. But the drivers for incentive travel are still strong and it’s just a matter of finding where the success stories are. John North has had to pivot multiple times when things kept crashing and burning through no fault of his own. By necessity he's transitioned to a serial entrepreneur, digital marketing strategist and app developer. He's also written seven #1 Best-Selling books along the way, including Startup Secrets, where he outlines five steps to fast track from an idea to a business.

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Serious about growing your customer base, then you’re happy that we’ve launched Evolvepreneur.app - Marketing Tools as of today! We created a solution focused on helping companies do better prospecting and much better lead generation.

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Check out this video from Dean which I think is very true right now.

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Today we wanted to provide you with a few quick and easy launch ideas. Let's start with why so many people choose the exact opposite! The biggest challenge we see in the industry is a plethora of "strategies" originating from marketing gurus that sometimes show a very detailed and complicated approach.

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Do you want to know the secrets to best use “lazy marketing” as a winning strategy? Listen as a serial entrepreneur and a five-time number one bestselling author, John North shares a wealth of ideas to help you strike gold in underserved markets. Listen Here https://bookmarketingmentors.com/lazy-marketing/

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