Welcome to the Evolvepreneur Podcast Channel. My very special guest today is Mike Rhodes.

Mike Rhodes is the CEO and founder AgencySavvy and WebSavvy, and co-author of the world’s best-selling book on Google Ads ‘The Ultimate Guide to Google Ads’.  His award-winning digital marketing agency WebSavvy is based in Melbourne, Australia. Since 2006, Mike and his team have been running campaigns for brands around the globe, and it’s now one of Australia’s largest independent Google agencies. Mike’s passion for the future of AI and Machine Learning has seen him invited to speak at over 100 events around the world, including Traffic & Conversion Summit, Baby Bathwater and Digital Summit Moscow. A teacher at heart, Mike is passionate about the AgencySavvy community and helping agency owners to ‘do’ Google Ads better and scale their agency.

Some key topics covered in this episode include:

  • Sweat the small stuff: how marketers can dig deeper into campaign details and do more with less.
  • Can AI have consciousness? What Mike learned from 5th graders’ questions about machine learning.
  • Google Ads fundamentals: a crash course on Google Ads and how to make them work for your business.
  • The mindset, strategy & tactics of a great Google Ads account
  • How to keep an eye on the AI. Google wants to automate everything, but should you?
  • What will work for Google Ads in 2021; AI, machine learning, data & creativity. How to get the balance right to grow profits

To find out more about Mike, visit his Evolvepreneur Profile here: evolvepreneur.club/user/1776/mike-rhodes

You can also visit his website here: https://agencysavvy.com/

About The Show

Evolvepreneur is a podcast featuring guest experts and stories about entrepreneurs and their quest to navigate the online world.

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Evolvepreneur a learning portal for everything about online business and marketing. Evolvepreneur lets you interact with like-minded individuals. Evolvepreneur will help you find the right tools and resources for the job.

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