Welcome to the Evolvepreneur Podcast Channel. My very special guest today is Jeroen Corthout.

Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, mostly popular with agencies and fast growing startup companies. Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to follow up the leads for their software company in an easier way. They didn't like to keep track of their leads manually and built Salesflare, which pulls customer data together automatically and then actively helps you to follow up. It's now the most popular CRM on Product Hunt and top rated on review platforms like G2 for its ease of use and automation features.

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Some key topics covered in this episode include:

  • Why people don't use CRMs and how to fix that

  • What's your main area of expertise?

  • Why is using a CRM essential to running a company? (disappointed customers, lost revenue, lost information when people leave or are sick, difficult to collaborate with marketing, hard to do cash planning for finance, ...)

  • Why aren't sales people using it? (too much work, too little return for them, management oversight, ...)

  • How can you make sure your team uses the CRM? (define main use case first, involve the team in decision, create guidelines on how to use the CRM as a team, ...)

  • How to grow a software business to over 2000 active users/companies

  • How to automate the part of sales that makes you a robot and become more human

  • Why you should organize your team around habits, not goals

  • How to simplify and gamify your product's onboarding

To find out more about Jeroen, visit his Evolvepreneur Profile here:

Visit his website:

About The Show

Evolvepreneur is a podcast featuring guest experts and stories about entrepreneurs and their quest to navigate the online world.

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