Today we wanted to provide you with a few quick and easy launch ideas.
Let's start with why so many people choose the exact opposite!
The biggest challenge we see in the industry is a plethora of "strategies" originating from marketing gurus that sometimes show a very detailed and complicated approach.
The problem with a startup is they may not have a substantial list or an inexpensive way to reach their audience. This can lead to spending large sums of money on pay-per-click ads on Facebook or Google, with poor results or expensive conversion rates.
Here are the mistakes that we have seen many startups make, in our opinion...
- They assume they know their potential buyer well and don't spend the time to get really clear on their audience
- They create complex offers with multiple options - a confused mind never buys!
- If they send enough traffic to a website, they assume it will eventually make money without considering the "temperature" of the visitor
- They go low ticket price assuming that, if they can get thousands of customers, they will make good money, but this only works if your cost per sale is lower than the price set
- They avoid having to sell one-on-one, assuming a well-written sales page will do the job without ever getting feedback from prospects
- They assume that all they need to do is hire a great copywriter and it will solve all their problems
- They try to do too much too soon, jumping between projects, searching for the holy grail
We could go on, but we think you get the point.
So, let's start again and give you our recipe for launches.
Before you even offer a product to a mass-market, you need to "beta" test it. If you look at the large corporations, they spend a lot of time and money on product development. While these large corporations have the infrastructure to support it, the challenge for smaller businesses is that this can be a long and expensive process—and not necessarily one that you will be able to afford.
The reality is that, if you can sell something to a hundred people, you can sell it to thousands of people—provided it's scalable. So, let's say you wanted to run a group coaching business and decided to charge $497 to join. But your biggest challenge is that you don't have any real list of buyers, and you no idea where to start.
Even worse, you don't really know your "best buyer".
So, here are a few ideas:
- Launch a podcast talking about your potential buyer's problems. You will always get paid very well for solving problems.
- Write a cheat sheet or checklist that solve problems or give good ideas and get people to signup to access it.
- Create a survey to get ideas about what problems people have and provide a bonus for completing it.
- Start a Facebook Group that focuses on the problem or solution and see if you can recruit like-minded people to join and contribute.
- Start a small beta group—either free or paid—and have regular Q&A calls to educate and gain ideas about what they need, this forms part of a bigger launch once you have a viable product.
Once you have some ideas and framework from here you can then build a bigger offer and test that on the market. The focus here does not warrant large volumes of work. You want to find an easy and quick way forward.
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