Believe it or not, many authors don't actually consider the true reason for writing their book. It's vitally important to know what outcome you want for your book, especially your first one!
A book is a great way to establish your expert authority for you and your business, which will position your authority. In your book, you can demonstrate your genius, knowledge, wisdom, and experience.
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Published authors make money and help more people. Becoming an author also allows you to generate multiple income streams.
Books allow you to sell your products and services faster and easier. Books can also talk about what you do, whom you do it for, including case studies and results, and invite the reader to try out your products and services.
Before we get into the strategies you can employ in your business, we want to discuss a little shortcut. Everyone has someone in their industry that stands out; someone who seems to be the expert. How did they end up being considered a leader?
Often, because of social proof. They have given their peers enough evidence to indicate that they must be an expert.
Whatever business you’re in, your #1 priority will always be to get new clients. But with all these distractions, how do you find the time?
What if we told you that there is a 100% guaranteed way to land new clients, as well as upsell new products, get yourself lucrative speaking gigs, and much more? And what if this solution made you a household name in your field? The go-to expert for advice and information among all your clients, and even the media?
It’s more than possible—and you can start right away. The solution is simply to write a book. There can be no better lead generator, foot-in-the-door solution, and media promotional tool. Suddenly, you’ll be inundated with new business and become known as the expert in your field. And it’s much easier than you might think.
First, let’s look in detail at exactly what a book can do for you and your business. Then, later on, we’ll describe how easy it is to write such a book.
A book boosts your credibility.
A book, or rather, your book, will position you and your business at the highest level. Think of how much marketing clout you’ll have when you can add “#1 best-selling author” to your name, including in business correspondence—right down to your email signature. You can even hand out your book in place of a business card, as well as in meetings. This is a badge of respect that shows you’re an authority on the subject of your book and have the experience to back it up.
A book opens doors—literally!
Have you ever had the frustrating experience of not being able to reach the decision-maker in an organisation?
Perhaps you need to meet the CEO of a company you want to do business with, but you are only getting as far as their secretary who always fobs you off. Now imagine sending them your book, gift-wrapped, with a hand-written note to contact you, the book’s author.
These people will have already “met” you in your book, so getting in touch with them will be that much easier. In fact, they may very well contact you first.
A book generates leads and builds customer databases.
Believe it or not, a book can be one of the most cost-effective ways of building loyalty and getting new leads and new business. Each sentence, paragraph, and chapter can be a call to action to the reader. It doesn’t even need to be a hard sell at this point. You can give away free reports, free trials, free consultations ... the list is almost endless, and it all helps in getting you nearer to closing a deal or winning a new customer.
Do it smartly and you’ll capture the reader’s email address and other details to add to your database. Consider this also: for every ten books you sell on Amazon, you will likely get contact details for two to four leads, meaning you are getting paid for the sale of the books and getting qualified leads. What a bargain!
A book can act as a marketing tool for your specific area of expertise.
Your book can include examples of what you or your business does so that readers will understand your business better. These can be in the form of lessons, how-to guides, demonstrations and other hands-on and practical information that will ensure readers are engaged with your business, understand your expertise and trust that you’re the right match for them.
Writing a best-selling book is a way to win professional attention.
If you’re a businessperson, you’ll know the value of getting speaking gigs and other high-profile jobs, both to establish yourself as a professional and an authority in your field and to promote your products and services. You may even have tried before to get in front of a professional audience to promote yourself or your product, but have been frustrated because the professional body won’t take you seriously. So, imagine introducing yourself as the author of a #1 best-selling book and observe the response. In all likelihood, professional organisations and event managers will be queuing up to have you speak at their events.
A book will garner media attention.
Each chapter or section of your book—any part of it, in fact—can be used for promotional purposes in the media. You can send commentators and pundits your book along with your contact details. Inevitably, you’ll get invitations to be on talk shows and other media vehicles. Pundits will know what questions to ask you because they’ve read your book—and you, being the expert that you are, will know how to reply because it’s in your book! You can also use chapters, themes and sections of your book to generate social media posts or tweets. You can make these as hands-on as you like, the goal is to keep people aware of you, your book and your business.
Books build local businesses.
A common misconception is that only huge multinational corporations or international companies have books. This simply isn’t true. Whether you’re a big or small company, global or local, having a best-selling book to your name always puts you ahead of the competition. Imagine handing out copies of your book to potential clients in your local area. This says far more about your professionalism than the photocopied flyers that your closest competitor uses.
Marketing in regulated businesses is easy.
Certain business areas like finance, stocks and share trading, law and healthcare are heavily regulated, which puts people off when it comes to writing in these fields.
It shouldn’t, because no one can prevent you from writing about personal experiences and from giving personal advice. Just because an industry is regulated doesn’t rule you out from writing a book about it.
You will make more money. Simple as that.
Books make people money for all the reasons outlined above. It’s all about joining an elite group of people; "a members-only club" who rise above the rest because they’ve had the confidence and commitment to write one or more books. Your partners will be companies like Amazon and Apple, who will assist you in selling and marketing your book on their own sites or on social media. It’s like being on a roller coaster of success that never stops.
But writing a book takes time, and you need to be a professional writer, right?
Wrong. There are actually three myths to debunk here.
The first is believing that you need to be a professional or experienced “author” to write a book. This is one of the biggest hurdles to the practicalities of writing a book. In fact, anyone can write a book, especially a business professional with something to say.
The second is the belief that you have to be super smart to write a book. In fact, most authors are not geniuses—they simply got their hands dirty and set to work writing about what they know. Some will, of course, have used a professional editor to help organize their ideas or tidy up their grammar.
The third is that you have to be rich or famous to write a book, which is plain nonsense. Look at J.K. Rowling, author of the Harry Potter books. When she started out, she was barely making a living. Now she’s one of the wealthiest authors alive today.
So, where do you go from here?
At Evolve Global Publishing, we have a simple 5-Step system which is designed for small business owners, entrepreneurs, speakers, consultants, coaches and professionals just like you. This will help you to create your book and become recognised as the go-to expert, authority and star in your field. It overcomes the three myths mentioned above that all budding authors have to face.
The system is based on five steps, specifically:
- Designing—mainly strategy around your book including the customer journey
- Creating—the fast-track method of writing your book
- Publishing—the formatting and publishing process
- Promoting—time to launch your book to the world!
- Evolving—what now?
So, How Do You Start?
Our innovative system can take you from scratch to the top-10 best-seller lists in ninety days or less. It’s so easy, it’s no wonder our client list keeps growing.
And here’s why: you don’t have to write a single word! In most cases, all we need is ten to fifteen hours of your time to record your content, after which it will then be transcribed to text. Next, you’ll work with one of our experienced editors to complete the final version.
You know that you need to write a book. I hope we’ve convinced you of this fact. Or maybe you’re an existing author whose book didn’t perform well the first time. This is where we step in. Evolve Global Publishing offers packages designed for everyone, from complete beginners to seasoned authors.
Remember you are an author, not a writer!
Here are some great reasons to write a book ...
Reason #1: Credibility
- A book is an instant credibility booster for you and your business.
- It supplies you with positioning and authority.
- In your book, you can demonstrate your genius, knowledge, wisdom, and experience.
Reason #2: Exposure to New Clients
- A book is the ultimate foot-in-the-door strategy.
Reason #3: Lead-Generating
- You can use your book to get traffic, leads and build your contact database.
- A book is a library full of social proof, examples, stories and ways to show you care, that you know what you’re talking about, and that you can help the reader to solve just about any challenge.
Reason #4: Showcasing You
- Books can be used to sell your services and products faster and easier.
- They can also talk about what you do, whom you do it for, provide case studies and results, and invite the reader to try you out.
Reason #5: Creating New Roles
- Books can be used to create new positions for yourself or your client as a consultant.
Reason #6: Speaking Opportunities
- Writing books is a great way to get or increase your speaking opportunities.
Reason #7: Media Opportunities and Marketing
- Having a book is the perfect way to get media attention, including radio shows, TV interviews, and creating attention on social media.
- A book can provide a roadmap for your messaging and marketing.
Reason #8: Building Local Business
- A book can be used to build your business locally.
Reason #9: Great for Regulated Industries
- Regulated industries include fields like financial planning, investing, medical, healthcare, etc.
- Even though they are regulated, this is not normally a barrier to having a book and can be a great way of marketing in heavily-regulated industries.
Reason #10: Wealth and Wellbeing Accelerant
- Published authors make money and help more people.
Our Simple 5-Step System
Almost everyone has wanted to write a book at some point in their life–they may have even tried writing it, only to give up not long after. Whether they wanted to write a fiction or non-fiction book, they stopped writing it because they felt like they weren't making any progress. Perhaps it was just a big mess with no underlying idea or structure holding it together, or maybe they were stuck staring at the chapter title, hoping a perfect string of words would somehow inspire themselves into existence.
All of these roadblocks are caused by confusion about what their book should be, what they should be writing about, or how to tie a myriad of disparate paragraphs and chapters into one whole–a book.
Unfortunately, wanting to write a book, and even knowing what you want to write about, is not enough to actually complete a book. You have to know where you're going and you need to follow some kind of logical system that ensures you will be able to finish your book. Something that you can refer to whenever you feel you're losing your way.