Reviewed on 16th Jan 2023

I would surely recommend this to a friend

I got this book from a friend. I didn't expect this book would be this content-rich. Almost everything has been covered and lots of valuable information about Internet marketing. I would surely recommend this to a friend.

Reviewed on 16th Jan 2023

John lays out a clear, easy-to-followup, step-by-step blueprint ...

Reviewed on 16th Jan 2023

Good Book!

WOW - I wish I had this book months ago! This is an excellent book, an invaluable resource for marketing your business on the internet and with social media! There is no stopping the internet! And in today's web environment internet marketing is a must or it will be hard to succeed - especially with a web based business.

I design websites and applications for people and when explaining the internet marketing aspect - I find that it is kind of difficult to explain to people who are not tech/internet savvy - what internet marketing is all about. I try to explain that having a website is like having a phone - just because you have one doesn't mean everyone will call you (unless it's a telemarketer LOL) - you have to 'give' your number out to the people you want to call and give them a reason to call - then they will call. Same thing with a website, you have to get yourself out there and market your site - otherwise, no one will come calling the way you want them to with constant traffic.

This book explains it all on a level that anyone can understand! I loved how the book reviews so much information, step by step so there is no confusion - here are just a few topics:

- explains the difference between traditional marketing and internet marketing
- the process and why you should do it
- the cost and benefits of internet marketing
- details how to develop your website for SEO
- different types of internet marketing
- step by step instructions on how and where to start!

Its just like fitting pieces to a puzzle - It all makes sense in the end. I would definitely recommend this book to others.

Reviewed on 16th Jan 2023

A guide through the Internet marketing maze

Australian Entrepreneur John North brings his background in Accounting, Banking, Finance, Personal Development IT, Marketing and Business Management and shares all of that information as it pertains to internet marketing in this succinct book designed to assist business owners in marketing efforts and to become more savvy in this new age of internet marketing. He is CEO of Evolve Systems Group and developed a network of services - Evolve Your Business - and shares that with the reader in many ways.

John's message is evident in the heading of his chapters of this book: Introduction: What is Internet Marketing & how is it different form traditional marketing?, Why should your company engage in Internet Marketing, The core components of Internet marketing, What are the different types of Internet marketing?, How to start your Internet marketing, Things you should be cautious about Internet marketing, Myths and facts surrounding Internet marketing, How to keep track of you Internet marketing, The latest trends of Internet marketing, and Enhancing you r current internet marketing.

As the author states in his conclusion, `Internet marketing is not something that can be ignored in this digital age. So if you really want to make your business a successful one you need to make sure to consider everything detailed in this Book. In addition, you need to be open to any new techniques to ensure that you're up-to-date and on par with, if not ahead of, your competitors.'
A more concise and concentrated book of helpful information on this subject would be difficult to find. Grady Harp, September 14